Title : Gruen Nation
Duration : 8 X 45 min
Broadcaster : ABC
Gruen Nation is a series of extra-length, extra strength, election-oriented specials from the makers of the hit show about advertising, The Gruen Transfer.
Hosted by Wil Anderson, and featuring Gruen regulars Todd Sampson and Russel Howcroft, Gruen Nation ran an x-ray over the 2010 federal election, examining not only the advertising, but all the other tricks and tactics political parties use to get their messages out.
Joining our advertising gurus was an impressive trio of political insiders and campaign veterans:
Dr John Hewson: former leader of the federal Liberal party. Neil Lawrence: the man behind Kevin 07. Annabel Crabb: author and ABC political commentator.
The five panelists dissected each week’s events as they unfolded.
An election campaign is about show business. But while everyone else was busy discussing the business, Gruen Nation was only interested in the show.
Whether it is a million dollars spent on an advertising campaign or a hundred dollars spent on a haircut or a tie, Gruen Nation was there to decode what was going on for the audience and point out the many strategies political parties use to influence voters.
Like its parent show, The Gruen Transfer, Gruen Nation offered up and dissected a feast of messaging brilliance and bunkum – not just from our 2010 election, but from over the years and around the world.